The internet has changed the way we buy. Nowadays, buyers are going online to find out about products and services. Search engines allow consumers to search for solutions on their own, so you need to change the way you're selling. It doesn't make sense to continue pursuing outbound selling techniques where sales reps make cold calls to deliver sales pitches. This is an ineffective tactic now that consumers can find everything they need on their own online.
It's time to put the phone down and embrace inbound marketing. There are all kinds of ways you can improve your website and your online presence in order to meet the needs of today's consumer. Here's how to use your website to increase sales.
Use Responsive DesignPeople are using their smartphones and tablets to search, browse, research, compare, and purchase goods and services whether they're at home or on the go. If your website isn't optimized for mobile, you're alienating these consumers. They will likely become frustrated and get fed up trying to navigate your site and leave. And guess where they'll wind up. That's right.
Your competition.
Stop avoiding the inevitable. Without mobile optimization, you could be missing out on potential sales. It is expected that 29% of this year's ecommerce transactions will take place on mobile or tablet. You've worked hard to build an attractive, modern website. Optimize for mobile so everyone can access and view your website from anywhere on any device.Bonus: responsive design also improves your SEO ranking.
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Win-Wins of Startup-Corporate Collaboration and the Dark Side of InvestorsStart BloggingIf you don't already have one, create a company blog so you can continue to share new and interesting content for your visitors. The purpose of blogging is to attract relevant buyers by offering quality content. Share blog updates on your social media pages to increase visibility. An informative blog will give prospects a reason to visit your site and to keep coming back. Blogging adds value while also building brand recognition. People will come to recognize you as an industry expert and thought leader. When they're ready to buy, they'll think of your credible and capable sales team. Regularly sharing unique content will also improve your SEO.
Incorporate Calls to ActionYou should incorporate prominent calls to action on your home page and on various pages throughout your website, including blog posts. Instead of just leaving the web page when they're finished reading your blog post, calls to action prompt visitors to take action. You can offer free downloadable white papers or ebooks in exchange for their contact information. It's important that you provide a way for visitors to express interest and engage further, otherwise, what's the point of attracting them to your blog and your website in the first place? At the very least, ask for their email address so your sales team can follow up with interested prospects to continue to nurture the lead.
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