The first thing you need to do is write an enticing and succinct description of your blog or company in the bio section on your Twitter profile so people have a clear understanding of what they can expect from you.

You should also include a link to your blog in your Twitter bio so people can link directly to your blog from the social media platform. Use the social network to be engaged with others, build relationships, and boost the number of followers to increase the visibility of your blog.

Whenever you publish a new blog post, you should share the update via Twitter to increase visibility. Use relevant hashtags so your Tweet will appear during relevant keyword searches.
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Remember to include a prominent subscribe button or link at the bottom of every blog post so people who enjoyed reading can quickly and easily join your list. Don't make things difficult for visitors. If you don't include a clear call to action, people won't subscribe. Make the sign-up process easy.You can also Tweet to promote your blog and encourage subscribing.

Just remember the 70/20/10 rule: only about 10% of updates should be promotional, while 70% should be geared toward adding value and building your brand, and 20% should be dedicated to sharing others' ideas and posts.

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Let your followers help promote your blog. You also want to make it easy for others to share your content quickly and effortlessly. Include social sharing buttons to every blog post you publish so readers can quickly and easily share your blog content with their social networks, further extending your reach beyond your existing following. Increase sharing potential to increase blog subscriptions.

Run a contest with an incentive or prize to encourage Twitter users to visit your blog and hit the subscribe button. Everyone who subscribes to your blog within a predetermined time frame will be entered for a chance to win the contest. Randomly select a contest winner and make the announcement on Twitter.

Attract the attention of other influential bloggers in the industry by following them on Twitter, reaching out to them personally, favouriting some of their Tweets, and sharing some of their blogs. Hopefully they will check out some of your content, express interest, and show their support.
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Guest blogging is an excellent way to cross promote and increase blog subscriptions. Ask a relevant blogger if they'd be interested in contributing a guest blog post to your blog. You could even suggest a content exchange. You can offer a guest post that they can post on their website.
Support other bloggers, exchange content, and increase visibility to increase blog subscriptions.

Follow these five steps and start using Twitter to help increase your blog subscriptions.

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